Case history

G Zero

The handle that defies the force of gravity

A genial idea, a project that dared challenge conventional wisdom: G Zero is a pan handle with a revolutionary design which, thanks to its particular curve, makes using any pan practically weightless and easy to manage by shifting the pan’s centre of gravity and thus taking the physical effort out of cooking. To present this tremendous “light cooking” innovation, Kayak created the logo, the multilingual website and the promotional pages.  The result? Even design specialists fell in love with the idea and in 2011, G Zero received an Honorable Mention from the prestigious Red Dot Award!

Website
Logo
Promotional Materials

www.gzeroconcept.com